9 reasons why fresh produce is important to Chefs

1.  Fresh produce provides a higher nutritional value

2.  It provides higher quality dishes with more colour and better flavour

3.  Fresh produce provides a freshness and crisp texture to raw dishes, such as salad

4.  It is easier to work with and can provide neater presentation

5.  Could be more cost effective, especially when purchased in season

6.  Provides interest and reflects the seasons

8.  Environmentally friendly due to not being in glass, plastic and the like

9.  Often it is more economical to purchase fresh products verses processed foods